The first function of the emblematic Saint Louis tote upon its creation was to be a beach tote. Indeed, as it is a reversible bag the Goyardine canvas can be put on the inside for wet clothes to be stored in without damaging the linen and cotton interior of the bag.
The Saint Louis name is a reference to the King of France Louis IX, called Saint Louis after his canonisation by the Catholic Church in the XIIIth century. This name was also inspired by the Saint Louis islet located on the river Seine in Paris, where some of the most beautiful “hôtels particuliers” of the city are located.